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Burberry in 2014
Elberse, AnitaCaso HBS-515054-EMarketingIn February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under Ahrendts and Bailey's partnership, in place since 2006, Burberry's revenues have tripled to more than two billion English pounds, and operating profits have more than doubled. Ahrendts has led Burberry to become a brand that once again stands for luxury and th...Desde 8,20 €
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Comcast Corporation (Spanish Version)
Elberse, Anita; Schreiber, JasonCaso HBS-512S04MarketingEn octubre de 2006, los ejecutivos de Comcast habían entrado en negociaciones con las redes de difusión para ampliar la selección de contenidos de la red de distribución gratuita a través de su servicio de vídeo bajo demanda (VOD). Las principales cadenas de televisión, sin embargo, no estaban seguros del efecto que tendría en regulares "lineal" de audiencia de los programas a transmitirse cada noche a la hora programada, y temían que si las audi...Desde 8,20 €
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Futbol Club Barcelona
Elberse, AnitaCaso HBS-516031-EMarketingIn June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth academy, La Masia. Yet none of the trophies and accolades guarantee future success. Bartomeu faces pressing questions about the club's business model-and in particular about the tensio...Desde 8,20 €
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Vancouver 2010 Olympics
Elberse, Anita; Anthony, Catherine; Callahan, JoshuaCaso HBS-507049-EMarketingIt is February 2007, exactly three years before Vancouver hosts the 2010 Winter Olympics. Judy Rogers, City Manager for the City of Vancouver and a member of the Board of Directors for Vancouver's Organizing Committee (VANOC), is keen to ensure the Games will have a lasting positive impact on the city and on Canada. However, a recent event reveals that significant social tensions could negatively effect the event and Vancouver's image across the ...Desde 8,20 €
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Small-Market Teams and Big Stars: The Milwaukee Bucks and Giannis Antetokounmpo
Elberse, Anita; Ruffin, MelcolmCaso HBS-520037-EMarketingIn October 2019, National Basketball Association (NBA) team the Milwaukee Bucks are about to tip off their first home game in the 2019-2020 NBA season. Peter Feigin, president of the Milwaukee Bucks, and Jon Horst, the league's youngest general manager, could look back at a very successful prior season. In fact, just five years after a new ownership team led by Wes Edens, Marc Lasry, Jamie Dinan and Mike Fascitelli came in after the Bucks experie...Desde 8,20 €
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Octone Records
Elberse, Anita; Ofek, ElieCaso HBS-507082-EMarketingIn February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass marketing campaigns once an artist was ready for "prime time....Desde 8,20 €