Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
-
Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaNota del Instructor HBS-511026-EMarketingTeaching Note for 510092.Desde 0,00 €
-
Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCaso HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Desde 8,20 €
-
Beyonc , Teaching Note
Elberse, AnitaNota del Instructor HBS-515084-EMarketingTeaching note for case 515036.Desde 0,00 €
-
Xanadu on Broadway
Elberse, AnitaCaso HBS-508062-EMarketingCan one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?Desde 8,20 €
-
Spotify, Teaching Note
Elberse, AnitaNota del Instructor HBS-517109-ETeaching note for case 516046.Desde 0,00 €
-
The Metropolitan Opera (B)
Elberse, Anita; Perez, CrissyCaso HBS-509034-EMarketingIn April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received mostly positive reviews, there are lingering concerns. Do the benefits of the simulcasts continue to outweigh the possible drawbacks and the significant operational and financial re...Desde 5,74 €
-
LeBron James, Teaching Note
Elberse, AnitaNota del Instructor HBS-510049-EMarketingTeaching Note for [509050].Desde 0,00 €
-
Club Atletico Boca Juniors, Teaching Note
Elberse, AnitaNota del Instructor HBS-509076-EMarketingTeaching Note for [508056].Desde 0,00 €
-
Maria Sharapova: Marketing a Champion (B)
Elberse, Anita; Golod, MargaritaCaso HBS-507066-EMarketingSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €