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Sir Alex Ferguson: Managing Manchester United, Teaching Note
Elberse, AnitaNota del Instructor HBS-513108-EMarketingTeaching Note for 513051.Desde 0,00 €
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Xanadu on Broadway
Elberse, AnitaCaso HBS-508062-EMarketingCan one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?Desde 8,20 €
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Music at Your Own Price (A) (Spanish version)
Elberse, Anita; Bergsman, JasonCaso HBS-516S05MarketingIn October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically 99 cents for individual songs and upward of $9.99 for complete albums. How viable is such a "name-yo...Desde 8,20 €