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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaNota del Instructor HBS-511026-EMarketingTeaching Note for 510092.Desde 0,00 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCaso HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Desde 8,20 €
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Beyonc , Teaching Note
Elberse, AnitaNota del Instructor HBS-515084-EMarketingTeaching note for case 515036.Desde 0,00 €
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Spotify, Teaching Note
Elberse, AnitaNota del Instructor HBS-517109-ETeaching note for case 516046.Desde 0,00 €
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LeBron James, Teaching Note
Elberse, AnitaNota del Instructor HBS-510049-EMarketingTeaching Note for [509050].Desde 0,00 €
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Club Atletico Boca Juniors, Teaching Note
Elberse, AnitaNota del Instructor HBS-509076-EMarketingTeaching Note for [508056].Desde 0,00 €
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Maria Sharapova: Marketing a Champion (B)
Elberse, Anita; Golod, MargaritaCaso HBS-507066-EMarketingSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €
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Xanadu on Broadway, Teaching Note
Elberse, AnitaNota del Instructor HBS-511033-EMarketingTeaching Note for 508062.Desde 0,00 €
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Comcast Corporation, Teaching Note
Elberse, AnitaNota del Instructor HBS-511085-EMarketingTeaching Note for 507080.Desde 0,00 €
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Shonda Rhimes' ShondaLand, Teaching Note
Elberse, AnitaNota del Instructor HBS-516089-EMarketingTeaching note for case 516026.Desde 0,00 €