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Playing to Win: 7. Think Through Strategy
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7118BC-EDirección estratégicaPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Desde 8,20 €
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Getting Personal: Developing Yourself as a Design Thinker
Martin, RogerCapítulo de Libro HBS-5506BC-EThe CEO is not the only one in the organization who should be a design thinker. In fact, if the CEO and other senior managers in your organization are resistant to design-thinking principles and nurture a culture that is hostile to innovation in favor of maintaining the status quo, it may be up to you to hone your own design-thinking skills, increase awareness, and encourage others in the organization to adopt a design approach. This chapter will...Desde 8,20 €
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The Innovation Catalysts
Martin, RogerArtículo HBS-R1106E-EA few years ago the software development company Intuit realized that it needed a new approach to galvanizing customers. The company's Net Promoter Score was faltering, and customer recommendations of new products were especially disappointing. Intuit decided to hold a two-day offsite for the company's top 300 managers with a focus on the role of design in innovation. One of the days was dedicated to a program called Design for Delight. The cente...Desde 8,20 €
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Cómo piensan los líderes exitosos
Martin, RogerArtículo HBS-R0706CLiderazgo y Dirección de personasEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. En busca de lecciones para aplicar en nuestras propias carreras, a menudo tratamos de emular lo que hacen los líderes eficaces. Roger Martin dice que este enfoque está fuera de lugar, ya que el trabajo se mueve en un contexto pu...Desde 8,20 €