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Diageo: Innovating for Africa
Bell, David E.; McLoughlin, Damien P.; Shelman, Mary L.Caso HBS-514054-EMarketingDiageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick Blazquez was considering how to seize the opportunities presented by rising populations and incomes while navigating increased competition and the unique challenges presented by fr...Desde 8,20 €
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Mutti S.p.a., Teaching Note
Alvarez, Jose B.; Knoop, Carin-Isabel; Sesia, Aldo; Shelman, Mary L.Nota del Instructor HBS-513069-EMarketingTeaching Note for case 513034.Desde 0,00 €