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Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged), Teaching Note
Gupta, SunilNota del Instructor HBS-511053-EMarketingTeaching Note for 510063 and 512082.Desde 0,00 €
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Marketing Resource Allocation (Spanish version)
Gupta, Sunil; Davies-Gavin, JosephCaso HBS-511S13MarketingBBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing performance of the company and deciding how to allocate next year's marketing budget across various offline and online channels.Desde 8,20 €
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Digital Marketing at HBS Online
Gupta, Sunil; Lal, RajivCaso HBS-521027-EMarketingIn July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to almost $60 million in revenue and there were concerns about its potential overlap with other HBS programs such as executive education and Harvard Business Publishing. Growth of HBS Onl...Desde 8,20 €
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Goldman Sachs' Digital Journey
Gupta, Sunil; Simonds, SaraCaso HBS-518039-EMarketingAfter nearly 100 years as a mid-size regional law firm, Duane Morris entered a period of spectacular growth led by CEO Sheldon Bonovitz. Originally founded by Quakers, the firm had a distinct organizational culture featuring a number of unique or unusual business practices: a transparent and flexible compensation system, practice-group integration across multiple offices, ancillary businesses, early adoption of financial reporting software, and c...Desde 8,20 €
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Cyworld: Creating and Capturing Value in a Social Network
Gupta, Sunil; Han, SangmanCaso HBS-509012-EMarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Desde 8,20 €
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HOPI: Turkey's Shopping Companion
Gupta, Sunil; Ngwe, Donald; Yucaoglu, GamzeCaso HBS-519057-EMarketingThe case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer relationship management (CRM) in Turkey over the years. Before HOPI, Boyner Group retailers were unable to trace customers across the Group's brands form insights about customers' p...Desde 8,20 €