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Goldman Sachs' Digital Journey, Teaching Note
Gupta, SunilNota del Instructor HBS-518076-EMarketingTeaching note for case 518039.Desde 0,00 €
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Marketing Transformation at Mastercard, Teaching Note
Gupta, Sunil; Reddy, Srinivas K.Nota del Instructor HBS-518043-EMarketingTeaching note for case 517040.Desde 0,00 €
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Facelift at Olay (A) & (B), Teaching Note
Lal, Rajiv; Gupta, Sunil; Hull, OliviaNota del Instructor HBS-521040-EServicios y operacionesTeaching note to to 521011, 521002, and 521701.Desde 0,00 €
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Bank of America: Banca Móvil (abreviada)
Gupta, Sunil; Norris, MichaelCaso HBS-513S33MarketingEn enero de 2010, Bank of America está discutiendo su estrategia móvil futuro. En el supuesto de añadir complejidad a su aplicación, el diseño de múltiples aplicaciones para los segmentos de negocio o expandirse hacia otros canales móviles?Desde 8,20 €
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Direct to Consumer Brands
Gupta, SunilCaso HBS-520060-EMarketingRecent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry's, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to attain valuations over $1 billion. At the same time, some DTC brands such as Casper saw a significant drop in their valuations after going public. Are these DTC brands fads or the daw...Desde 8,20 €
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MasterCard: Driving Financial Inclusion, Teaching Note
Gupta, SunilNota del Instructor HBS-516068-EEconomíaTeaching note for case 515035. Since joining MasterCard (MC) in 2010, CEO Ajay Banga had made advancing financial inclusion (FI)-bringing formal financial services to marginalized populations-an important goal for the company. In 2014, MC had entered a number of partnerships with governments and banks to issue MC-branded debit cards to millions of individuals, including those in South Africa and Nigeria. But Banga's emphasis on FI also raised que...Desde 0,00 €