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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
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Bank of America: Banca Móvil (abreviada)
Gupta, Sunil; Norris, MichaelCaso HBS-513S33MarketingEn enero de 2010, Bank of America está discutiendo su estrategia móvil futuro. En el supuesto de añadir complejidad a su aplicación, el diseño de múltiples aplicaciones para los segmentos de negocio o expandirse hacia otros canales móviles?Desde 8,20 €
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Cuál es el valor de los clientes que no pagan
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811GMarketingclientes libres que están subvencionados por el pago de los clientes son esenciales para una amplia gama de empresas, como las compañías de medios de comunicación, servicios de empleo, e incluso los proveedores de TI. Pero debido a que generan ingresos sólo de manera indirecta, averiguar el verdadero valor de los clientes - y la cantidad de atención que dedicar a ellos - siempre ha sido un reto. los modelos tradicionales de valoración cliente no ...Desde 8,20 €
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Flipkart: Transitioning to a Marketplace Model, Teaching Note
Gupta, Sunil; Narayandas, DasNota del Instructor HBS-516095-EMarketingTeaching note for case 516017. In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be India's largest marketplace, and Amazon and other deep-pocket traditional retail giants like Reliance, Future Group, and Tata left no stone unturned to ca...Desde 0,00 €
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Hulu, un plan maligno para destruir el mundo
Elberse, Anita; Gupta, SunilCaso HBS-516S11MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. En julio de 2009, Jason Kilar, el CEO de Hulu, está debatiendo si el agregador de vídeo en línea debe pasar de un modelo puramente publicitario, y si debe participar en una iniciativa de la industria para desarrollar y "autenticación" prueba la tecnología que puede facilitar una suscripción o modelo de pago por visión. El caso describe los primeros años de Hulu, una empresa...Desde 8,20 €
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Goldman Sachs' Digital Journey, Teaching Note
Gupta, SunilNota del Instructor HBS-518076-EMarketingTeaching note for case 518039.Desde 0,00 €
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Marketing Transformation at Mastercard, Teaching Note
Gupta, Sunil; Reddy, Srinivas K.Nota del Instructor HBS-518043-EMarketingTeaching note for case 517040.Desde 0,00 €
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Facelift at Olay (A) & (B), Teaching Note
Lal, Rajiv; Gupta, Sunil; Hull, OliviaNota del Instructor HBS-521040-EServicios y operacionesTeaching note to to 521011, 521002, and 521701.Desde 0,00 €
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Flipkart (A): Transitioning to a Marketplace Model
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-516017-EMarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €