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Instacart and the New Wave of Grocery Startups
Deighton, John; Kornfeld, LeoraCaso HBS-515089-EMarketingInstacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businesses like Webvan failed? What are the questions that this exploratory venture needs to answer?Desde 8,20 €
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-512021-EMarketingTeaching Note for 512021.Desde 0,00 €
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-920301-EMarketingTeaching plan for case 919413.Desde 0,00 €
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The Ford Fiesta, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-513092-EMarketingTeaching Note for 511117.Desde 0,00 €
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Sony and the JK Wedding Dance, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-511071-EMarketingTeaching Note for 510064.Desde 0,00 €
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Obama versus Clinton: The YouTube Primary, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-509038-EMarketingTeaching Note for [509032].Desde 0,00 €
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Herborist
Deighton, John; Kornfeld, Leora; He, Yanqun; Jiang, QingyunCaso HBS-511051-EMarketingGlobal brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment the market, how to position against global assurances of quality and purity, and how to balance its Chinese heritage claims with claims of modernity. The China skin care market is ...Desde 8,20 €
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Gimlet Media: A Podcasting Startup, Teaching Plan
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-919405-ETeaching plan for case 918413.Desde 0,00 €
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Target Stores: The Hunt for 'Unvolunteered Truths', Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-920306-EMarketingTeaching note for case 515090.Desde 0,00 €