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MorphoSys AG: The Evolution of a Biotechnology Business Model
Pisano, Gary P.; Johnson, Ryan; Knoop, Carin-IsabelCaso HBS-611046-EServicios y operacionesIn the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently, the company decided to deviate from this model, and attempt to develop its own proprietary products. The case allows analysis of "license vs. vertically integrate" business model de...Desde 8,20 €
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Chef Davide Oldani and Ristorante D'O (Spanish version)
Pisano, Gary P.; Di Fiore, Alessandro; Corsi, Elena; Farri, ElisaCaso HBS-615S14Servicios y operacionesThis case examines the unique business model of Ristorante D'O, a high end gourmet restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this business model profitable by making a conscious set of operating strategy choices (menu, meal design, service process, lay-out, reservation process) that reduce waste and inefficiency,...Desde 8,20 €
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Chef Davide Oldani and Ristorante D'O
Pisano, Gary P.; Di Fiore, Alessandro; Corsi, Elena; Farri, ElisaCaso HBS-613080-EServicios y operacionesThis case examines the unique business model of Ristorante D'O, a high end gourmet restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this business model profitable by making a conscious set of operating strategy choices (menu, meal design, service process, lay-out, reservation process) that reduce waste and inefficiency,...Desde 8,20 €