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Columbus Tubing: Steel is Real
Snow, Daniel C.; Pisano, Gary P.; Corsi, Elena; Kristinsdottir, Gudrun UrfalinoCaso HBS-609042-EServicios y operacionesTo maximize their effectiveness, color cases should be printed in color. Columbus Tubing must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing power of carbon fiber manufacturing partners in Asia, growing wage rates in Asia, and high wage rates in Italy. Two plans have been pres...Desde 8,20 €
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Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991 (Spanish Version)
Wheelwright, Steven C.; Pisano, Gary P.; West, JonathanCaso HBS-616S07Servicios y operacionesContornos de la evolución de la estrategia corporativa de fabricación de Lilly en la última década. El vicepresidente corporativo de fabricación debe decidir sobre la próxima fase de la estrategia de Lilly de la década de 1990, así como en qué medida y lo jugará el desarrollo del proceso a seguir. Proporciona datos que describen tres puntos diferentes en el proceso de desarrollo de productos a la que podría iniciarse la fabricación de desarrollo ...Desde 8,20 €
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Restoring American Competitiveness
Pisano, Gary P.Artículo HBS-R0907S-EEconomíaFor decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That's been a disaster, maintain Harvard professors Pisano and Shih, because today's low-value manufacturing operations hold the seeds of tomorrow's innovative new products. What those companies have been ceding is the country's industrial commons - that is, the collective operational capabilities that underpin new product and proc...Desde 8,20 €
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Flying into the Future: HondaJet
Pisano, Gary P.; Shulman, JesseCaso HBS-618012-EServicios y operacionesDesde 8,20 €
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Warner Bros. Entertainment
Pisano, Gary P.; Wagonfeld, Alison BerkleyCaso HBS-610036-EServicios y operacionesExamines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box-office receipts of $300 million or more). This strategy--which has worked for the past two years--entails risks. The studio is now asking how it can better manage these risks and, specifically, how it can improv...Desde 8,20 €
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Institutionalized Entrepreneurship: Flagship Pioneering
Luo, Hong; Pisano, Gary P.; Yu, HuafengCaso HBS-718484-EDirección estratégicaDesde 8,20 €
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JetBlue Airways: Valentine's Day 2007
Huckman, Robert S.; Pisano, Gary P.; Fuller, Virginia A.Caso HBS-608001-EServicios y operacionesDescribes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over the course of six days. In addition, discusses the initial response to the crisis by CEO David Neeleman a...Desde 8,20 €
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Hewlett Packard Enterprise: The Dandelion Program
Pisano, Gary P.; Austin, Robert D.Caso HBS-617016-ELiderazgo y Dirección de personasThis case describes Hewlett Packard Enteprise's "Dandelion Program," which has developed a new service offering for the company's clients by drawing on the special talents of people with autism. The company has deployed "pods" organized around 8 or 9 employees with autism, to function as high performance mini-ecosystems, which have turned out to be 30% more effective than average service teams (in some areas). The case centers around questions of...Desde 8,20 €
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Amyris Biotechnologies: Commercializing Biofuel
Pisano, Gary P.; Wagonfeld, Alison BerkleyCaso HBS-610031-EServicios y operacionesIn 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped to have commercial product available in 2011...Desde 8,20 €
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Innovation and Growth at Actelion Ltd.
Pisano, Gary P.; Beyersdorfer, Daniela; Dittrich, RuthCaso HBS-611065-ELiderazgo y Dirección de personasIn late 2010, Jean-Paul Clozel, CEO of the Swiss biotech pharmaceuticals firm Actelion, looks back on a successful decade. The small venture that he had started with a few of his scientist colleagues in the late 1990s to discover novel medicine in a research-driven organisation had grown into one of Europe's largest biotech firms by revenues. Their success was mainly founded on their orphan indication drug Tracleer, which Actelion sold and market...Desde 8,20 €