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Getting from Plan A to Plan B and Beyond--Building a Better Business Model
Mullins, John; Komisar, RandyCapítulo de Libro HBS-5357BC-EIniciativa emprendedoraEvery aspiring entrepreneur has a Plan A. And virtually everyone believes that their Plan A will work. Unfortunately, they are usually wrong. But what separates entrepreneurs who succeed from those who don't is what they do when their first plan fails. Getting from Plan A to Plan B and beyond requires the development of a business model that really works. In this chapter, the authors describe why your Plan A--yes, yours--probably won't work, intr...Desde 8,20 €
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Getting Started on Discovering Your Plan B--Some Guiding Principles for Your Journey to a New and Better Business Model
Mullins, John; Komisar, RandyCapítulo de Libro HBS-5376BC-EIniciativa emprendedoraWondering where to start in thinking about your business model? Worried about striking a balance between planning--which is essential to developing a strategic business model--and your entrepreneurial dream? In this chapter the authors share some lessons about why so many business plans simply don't deliver. They examine how best to get started on putting these lessons to work in creating your own business plan--whether you're considering a start...Desde 8,20 €