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Enterprise 2.0: How a Connected Workforce Innovates
McAfee, Andrew; Raman, Anand P.Artículo HBS-R0912H-EIn this conversation with HBR senior editor Anand P. Raman, McAfee, a principal research scientist at the MIT Sloan School of Management's Center for Digital Business, explains why Enterprise 2.0 tools - wikis, tags, Twitter, Google searches, and the like - are transforming companies' innovation processes. Procter & Gamble, for instance, uses its Connect + Develop website not only to publicize what it knows and what it can do but to highlight wha...Desde 8,20 €
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The Great Decoupling
Brynjolfsson, Erik; McAfee, Andrew; Raman, Anand P.Artículo HBS-R1506D-ELiderazgo y Dirección de personasToday's digital innovations are doing for brainpower what the steam engine, and related, technologies did for muscle power during the Industrial Revolution. They're allowing us to rapidly overcome limitations and open up new frontiers, say Erik Brynjolfsson and Andrew McAfee, who have studied the impact of technologies on economies for years. The two MIT professors believe this transformation will create abundance. But they warn that there may be...Desde 8,20 €