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Deflategate and the National Football League
Iansiti, Marco; Snively, ChristineCaso HBS-616008-EServicios y operacionesOn January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air pressure was below the required 12.5 PSI (pounds per square inch). Some argued that lower PSI provided a competitive advantage as it made the ball easier to grip and harder to fumble....Desde 8,20 €
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General Mills (A)
Gilmartin, Raymond; Iansiti, Marco; Buccitelli, BiancaCaso HBS-608004-EServicios y operacionesIn June 2004, as the newly appointed vice-president of the meals division, Jim Murphy was facing a crisis with one of General Mills' key brands, Hamburger Helper. The metrics for this brand had universally declined with marketing margin, volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft, Lipton, C...Desde 8,20 €