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Deflategate and the National Football League
Iansiti, Marco; Snively, ChristineCaso HBS-616008-EServicios y operacionesOn January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air pressure was below the required 12.5 PSI (pounds per square inch). Some argued that lower PSI provided a competitive advantage as it made the ball easier to grip and harder to fumble....Desde 8,20 €
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Moderna (A)
Iansiti, Marco; Lakhani, Karim R.; Mayer, Hannah; Herman, KerryCaso HBS-621032-EServicios y operacionesInstructors should consider the timing of making videos available to students, as they may reveal key case details. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital resources to speed its operations, manage its processes and ensure qual...Desde 8,20 €
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Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft (Spanish Version)
Iansiti, Marco; MacCormack, AlanCaso HBS-602S21Servicios y operacionesDescribe cómo cuatro empresas en el desarrollo enfoque de mercado de productos de software de Internet. Basándose en estudios de caso cortos de tres proyectos recientes, los estudiantes están invitados a sintetizar los atributos comunes de la práctica del desarrollo en entornos turbulentos.Desde 8,20 €
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Motive Communications (Spanish Version)
Rayport, Jeffrey; Iansiti, Marco; Hart, Myra M.; Chan, William; Findsen, FindCaso HBS-603S08Servicios y operacionesLos fundadores de Motive Communications, Inc., una reciente puesta en marcha dedicados a reinventar la cadena de soporte involucrados en la prestación de servicios de apoyo de tecnología de información, poner en marcha un proceso de desarrollo dependían de una amplia retroalimentación del cliente. Como parte de esto, un grupo selecto de "faro clientes" acordó pagar $ 50.000 a participar en la prueba beta - sino como una fecha límite se acercaba, ...Desde 8,20 €
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Team New Zealand (B) (Spanish Version)
Iansiti, MarcoCaso HBS-602S09Servicios y operacionesComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto. Incluye exhibiciones de color.Desde 5,74 €
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Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business
Iansiti, Marco; Lakhani, Karim R.Artículo HBS-R1411D-ETecnologías de la informaciónWhen Google bought Nest, a digital thermostat and smoke detector company, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are reaching critical mass, spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to competition. General Electric, for exampl...Desde 8,20 €
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The Truth About Blockchain (Spanish version)
Iansiti, Marco; Lakhani, Karim R.Artículo HBS-R1701JTecnologías de la informaciónContracts, transactions, and records of them provide critical structure in our economic system, but they haven't kept up with the world's digital transformation. They're like rush-hour gridlock trapping a Formula 1 race car. Blockchain promises to solve this problem. The technology behind bitcoin, blockchain is an open, distributed ledger that records transactions safely, permanently, and very efficiently. For instance, while the transfer of a ...Desde 8,20 €
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Strategy as Ecology (Spanish version)
Iansiti, Marco; Levien, RoyArtículo HBS-R0403EDirección estratégicaMicrosoft's and Wal-Mart's preeminence in modern business has been attributed to any number of factors--from the vision and drive of their founders to the companies' aggressive competitive practices. But the authors maintain that a bigger factor of their success is the success of the networks of companies with which Microsoft and Wal-Mart do business. Most companies today inhabit ecosystems--loose networks of suppliers, distributors, and outsourc...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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Ricoh Company, Ltd.
Eccles, Robert G.; Edmondson, Amy C.; Iansiti, Marco; Kanno, AkikoCaso HBS-610053-EServicios y operacionesRicoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in 2006. The company developed environmental accounting methods and produces annual environmental and sustainability reports, but Ricoh is concerned that investors may not take these effor...Desde 8,20 €