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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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Ricoh Company, Ltd.
Eccles, Robert G.; Edmondson, Amy C.; Iansiti, Marco; Kanno, AkikoCaso HBS-610053-EServicios y operacionesRicoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in 2006. The company developed environmental accounting methods and produces annual environmental and sustainability reports, but Ricoh is concerned that investors may not take these effor...Desde 8,20 €
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General Mills (B)
Gilmartin, Raymond; Iansiti, Marco; Buccitelli, BiancaCaso HBS-608067-EServicios y operacionesDesde 5,74 €
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Microsoft Server & Tools (B)
Iansiti, Marco; Serels, AlainCaso HBS-613046-EServicios y operacionesSupplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure.Desde 5,74 €
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Indigo Agriculture
Iansiti, Marco; Toffel, Michael W.; Snively, ChristineCaso HBS-617020-EServicios y operacionesIndigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development ...Desde 8,20 €
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Vistron Inc.: The Z Glass Project
Shapiro, Roy D.; Iansiti, MarcoCaso HBS-616002-EServicios y operacionesDesde 8,20 €
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The Boston Beer Company: New CEO
Wing, Christina R.; Iansiti, MarcoCaso HBS-619021-EServicios y operacionesDesde 8,20 €
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Product Development Fundamentals
Iansiti, Marco; Toffel, Michael W.; Herman, Kerry; Kelley, JuliaCaso HBS-617024-EServicios y operacionesThis note introduces key managerial issues in new product development. It describes the product development funnel and alternative approaches to structuring product development teams including functional, lightweight, heavyweight, and autonomous/dedicated teams, which vary in their capacity to manage integration. More formal product development approaches including the stage-gate process and critical-path method are described, as are agile method...Desde 8,20 €
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AI and Finance in 2019
Lakhani, Karim R.; Di Maggio, Marco; Iansiti, Marco; Sesia, AldoCaso HBS-220017-EFinanzasDesde 8,20 €
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Microsoft Office 2007 (Abridged)
Iansiti, Marco; Buccitelli, BiancaCaso HBS-613061-EServicios y operacionesA discussion of the history and processes behind the development of Microsoft's Office 12 software.Desde 8,20 €