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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512B-EDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Caso HBS-618020-EDirección estratégicaAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Desde 8,20 €
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512BDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-615013-EDirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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Rekindling the Online Grocery Market (Spanish version)
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-617S07Dirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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Amazon Acquires Whole Foods (B)
McDonald, Rory; Mehta, Sarah; Roseman, ShayeCaso HBS-619029-EDirección estratégicaThis short case, meant for pairing with HBS case 615-013 "AmazonFresh: Rekindling the Online Grocery Market," explores Amazon's rationale for acquiring Whole Foods.Desde 5,74 €
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chotuKool: 'Little Cool,' Big Opportunity
McDonald, RoryNota del Instructor HBS-617040-EDirección estratégicaTeaching note for case 616020.Desde 0,00 €
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Marcus by Goldman Sachs, Teaching Note
McDonald, Rory; Singh, AnibhaNota del Instructor HBS-620107-ELiderazgo y Dirección de personasTeaching note for case 620005.Desde 0,00 €
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AmazonFresh: Rekindling the Online Grocery Market, Teaching Note
McDonald, RoryNota del Instructor HBS-617043-EServicios y operacionesTeaching note for case 615013.Desde 0,00 €
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Parrot: Navigating the Nascent Drone Industry, Teaching Note
McDonald, Rory; Singh, AnibhaNota del Instructor HBS-620086-EServicios y operacionesTeaching note for case 619085.Desde 0,00 €