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Fujifilm: A Second Foundation
Gavetti, Giovanni; Aoshima, Yaichi; Tripsas, MaryCaso HBS-807137-EDirección estratégicaFujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging. In 2000, the company had more than a 20% share of the global digital camera market and at the same time had increased its share of the global film market to about 35% from just 18% ...Desde 8,20 €