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KITEA (A) - (F), Teaching Note
Casadesus-Masanell, Ramon; Elterman, KarenNota del Instructor HBS-719490-EDirección estratégicaThis teaching note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.Desde 0,00 €
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KITEA (F): Expanding in Africa
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCaso HBS-719423-EDirección estratégicaThe case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA's entry into the Moroccan market. It then traces the factors that contributed to KITEA' success and that led Tana Africa Capital Limited to acquire a minority stake in the company. In February 2018, following the acquisition, the partners announced plans to create a presence in North and West African countries through KITEA's stores. The case ask...Desde 5,74 €
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Airbus frente a Boeing (F): 2002-2006
Casadesus-Masanell, RamonCaso HBS-708S06Conocimiento y comunicaciónComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto.Desde 5,74 €
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Keroche (F): Success and Future Growth Plans
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCaso HBS-720395-EDirección estratégicaThis case describes Keroche co-founder Tabitha Karanja's 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay's bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant, completed in March 2015, greatly increased Keroche's beer production capacity. The company also made investments to increase capacity for its Viena Ice and Crescent vodka drinks. T...Desde 5,74 €
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Airbus vs. Boeing: (A), (B), (C), (D), (E), and (F), Teaching Note
Casadesus-Masanell, Ramon; Voigt, Erich Alexander; Mitchell, JordanNota del Instructor HBS-710405-EDirección estratégicaTeaching Note for [707447], [707448], [707449]. [707450], [707451], and [707452].Desde 0,00 €
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KITEA: Democratizing Furniture in Morocco, PowerPoint Supplement
Casadesus-Masanell, RamonCaso HBS-719807-EDirección estratégicaThis PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.Desde 8,20 €