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Betfair (C)
Casadesus-Masanell, Ramon; Heilbron, John; Campbell, NeilCaso HBS-717518-EDirección estratégicaPrompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model.Desde 5,74 €
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Betfair (B)
Casadesus-Masanell, Ramon; Heilbron, John; Campbell, NeilCaso HBS-717517-EDirección estratégicaBuoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.Desde 5,74 €
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KITEA (D): Further Changes
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCaso HBS-719489-EDirección estratégicaThe case opens in February 2016, when the official date of IKEA's store opening (March 16, 2016) is announced after a five month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA's workforce in the extra five months afforded by the delay, and asks if KITEA is now ready to compete successfully against IKEA.Desde 5,74 €
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Arauco (B): "Papel" in Brazil (Spanish Version)
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCaso HBS-721S05Dirección estratégicaForward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.Desde 5,74 €
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Arauco (B): "Papel" in Brazil
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCaso HBS-709416-EDirección estratégicaThis is Part B to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.Desde 5,74 €
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KITEA (B): Getting Ready to Face IKEA
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCaso HBS-719421-EDirección estratégicaThe case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA's entry. After incurring losses for the first time in 2013, KITEA had bounced back and recorded profits and growth in 2014 and 2015. The improvements in supply chain management, product range, and relationships with stakeholders that ...Desde 5,74 €
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Keroche (B): Considering Entry into the Kenyan Beer Market
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCaso HBS-720391-EDirección estratégicaThis case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and market where Keroche had no experience. It would also require significant investments in manufacturing capacity, technology, and marketing. The case asks whether Tabitha Karanja shou...Desde 5,74 €
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Imprimis (C)
Casadesus-Masanell, Ramon; Elterman, Karen; Appel, MarcCaso HBS-717497-EIniciativa emprendedoraThis case is a supplement to Imprimis (Case A) and Imprimis (Case B). Set in 2015, it first describes Imprimis's decision to introduce its own line of compounded eye drop medication called LessDrops. The case then examines the moral dilemma faced by CEO Mark Baum, who was struck by the problem of high drug prices in the United States. Recent, drastic price hikes on pharmaceutical drugs, such as those initiated by Turing Pharmaceuticals under CEO ...Desde 5,74 €
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When One Business Model Isn't Enough (Spanish version)
Casadesus-Masanell, Ramon; Tarzijan, JorgeArtículo HBS-R1201MDirección estratégicaTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarzijan, of the Pontificia Universidad Catolica de Chile, explore how LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights....Desde 8,20 €