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Arauco (B): "Papel" in Brazil (Spanish Version)
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCaso HBS-721S05Dirección estratégicaForward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.Desde 5,74 €
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Arauco (B): "Papel" in Brazil
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCaso HBS-709416-EDirección estratégicaThis is Part B to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.Desde 5,74 €
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When One Business Model Isn't Enough (Spanish version)
Casadesus-Masanell, Ramon; Tarzijan, JorgeArtículo HBS-R1201MDirección estratégicaTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarzijan, of the Pontificia Universidad Catolica de Chile, explore how LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights....Desde 8,20 €