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Note on Application of the Antitrust Laws to the New Economy: An Analysis of United States vs. Microsoft Corp. (Spanish Version)
Bagley, Constance E.Caso HBS-819S07Iniciativa emprendedoraAnaliza la decisión de 1991 de la Corte de Apelaciones del Circuito del Distrito de Columbia, en el caso antimonopolio seminal Nueva Economía Estados Unidos contra Microsoft Corp., 253 F.3rd 34 (DC Cir. 2001), que surgió de los esfuerzos de Microsoft la promoción de Internet Explorer y suplantar navegador web Internet Navigator de Netscape como el navegador líder. Este caso contiene una discusión detallada de la aplicación de las leyes antimonopo...Desde 8,20 €
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Richard Spellman (A) and (B), Teaching Note
Bagley, Constance E.Nota del Instructor HBS-808014-EIniciativa emprendedoraTeaching Note for [801202] and [801203].Desde 0,00 €
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Cultivating Compliance for Strategic Strength: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8153BC-ECompliance with the law is just the baseline for winning legally in business. This chapter shows how managers can practice what the author calls "strategic compliance management," which goes beyond mere compliance with the law to embrace organizational integrity and to seek out and exploit business opportunities provided by regulation and deregulation. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal R...Desde 8,20 €
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Capturing the Value of Intellectual Capital: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8157BC-EThe ability to use intellectual property laws to capture the value of the firm's inventions, proprietary information, and other intangible assets is a key strategic advantage. This chapter shows managers how to use patents, copyrights, trade secrets, and trademarks both offensively and defensively. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Using Contracts to Define and Strengthen Relationships: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8155BC-EThis chapter identifies the web of relationships inherent in any business, and explains how managers can structure contracts to define and strengthen relationships by increasing predictability, allocating risk and reward, creating and retaining options, and aligning incentives. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Managing Disputes: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8163BC-EDisputes are inevitable in business, but legally astute managers think strategically about their disputes. This chapter offers a variety of techniques for managing disputes and describes alternative dispute resolution (ADR), recommending that companies adopt ADR programs for regular use in all their business activities. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Playing by the Rules: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8151BC-EThis chapter outlines the key public policies underlying business regulation in the U.S., including the Sarbanes-Oxley Act of 2002, and explains the mechanisms by which managers can help shape the regulatory environment to their advantage. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Protecting Brand Equity: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8159BC-ECustomers' trust in a brand can represent enormous value for the corporation. This chapter explores ways to protect brand equity from erosion due to product defects, unfair trade practices, deceptive advertising, and invasions of customer privacy. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Achieving the Advice Advantage: Managers Must Partner with Lawyers for Business Success
Bagley, Constance E.Capítulo de Libro HBS-8165BC-EThis chapter shows managers how to collaborate more effectively with their lawyers to craft the best overall strategy and tactics for achieving core business objectives while minimizing legal risks and costs. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Unleashing the Power of Human Capital: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8161BC-EHiring, cultivating, and retaining talented and motivated workers are critical to a company's success. This chapter describes the policies, practices, and agreements that legally astute managers can use to build a winning team. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €