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Ocean Tomo: Building a Market for Intellectual Property
Hagiu, Andrei; Coles, Peter A.; Wagonfeld, Alison BerkleyCaso HBS-709404-EDirección estratégicaOcean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset--difficult to value, harder to trade, and often underutilized by owners. CEO Jim Malackowski and his colleagues hoped to capitalize on this inefficiency by designing and operating innovative marketplaces for intellectual property...Desde 8,20 €
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Consumer Payment Systems - Japan
Edelman, Benjamin; Hagiu, AndreiCaso HBS-909007-EDirección estratégicaIn 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that created new products, as well as the regulations that sometimes stood in the way. Throughout, the case identifies incentives for both consumers and merchants, including direct costs...Desde 8,20 €
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What's Your Google Strategy
Hagiu, Andrei; Yoffie, David B.Artículo HBS-R0904F-EDirección estratégicaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Multisided platforms can lower your transaction costs and increase customer reach. But powerful MSPs like Microsoft, Google, and Apple have also tended to extract most of the value from their platforms, mainly because companies that played with them didn't adequate...Desde 8,20 €
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Staging Two-sided Platforms
Eisenmann, Thomas R.; Hagiu, AndreiCaso HBS-808004-EDirección estratégicaFirms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this dilemma--subsidizing users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided...Desde 8,20 €
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What's Your Google Strategy? (Spanish version)
Hagiu, Andrei; Yoffie, David B.Artículo HBS-R0904FDirección estratégica(1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few...Desde 8,20 €
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Intellectual Ventures (B)
Hagiu, Andrei; Fisher, NoahCaso HBS-713435-EDirección estratégicaDesde 5,74 €
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GREE, Inc., Teaching Note
Hagiu, Andrei; Kotosaka, MasahiroNota del Instructor HBS-713524-EDirección estratégicaTeaching Note for 713447.Desde 0,00 €
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Gazelle in 2012
Hagiu, Andrei; Weber, JamesCaso HBS-711446-EDirección estratégicaGazelle has pioneered a reCommerce intermediation model: it buys used electronics from consumers and resells them on eBay or to wholesalers. Going forward, its two main strategic challenges are: 1) deciding how much to rely on partnerships with large retailers for growth; 2) deciding whether to continue as a "merchant," i.e., buying and reselling goods (and thereby taking inventory risk), or to transform itself into a "two-sided platform" connect...Desde 8,20 €