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Investing in Online Marketplaces, Teaching Note
Hagiu, Andrei; Alvarez, HermesNota del Instructor HBS-715415-EDirección estratégicaTeaching note for case 714520.Desde 0,00 €
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Finding the Platform in Your Product
Hagiu, Andrei; Altman, Elizabeth J.Artículo HBS-R1704G-EDirección estratégicaFive of the 10 most valuable companies in the world today--Apple, Alphabet, Amazon, Facebook, and Microsoft--derive much of their worth from their multisided platforms, which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the same industries that provide only products or services: For instance, Airbnb is now worth more than Marriott, the world's largest hotel chain. However, companies that w...Desde 8,20 €
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Do You Really Want to Be an eBay
Hagiu, Andrei; Wright, JulianArtículo HBS-R1303J-EDirección estratégicaLured by the success of marketplaces such as eBay, many companies have tried operating as multisided platforms, which let buyers and sellers transact directly with one another. But resellers--which acquire and then resell products and services--often fare better. To determine the right position on the continuum between pure reseller and pure multisided platform, companies must consider four factors: 1) Scale effects. Amazon draws on its formidabl...Desde 8,20 €