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Social Networks: The Portals of Web 2.0
Bradley, Stephen P.; Bartlett, NancyCaso HBS-708488-ETecnologías de la informaciónSocial networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace, Facebook, and YouTube. We also discuss recent trends and strategies stemming from the social network phenomena including widgets and online advertising.Desde 8,20 €
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News in the Digital World: Who Pays
Bradley, Stephen P.; Bartlett, NancyCaso HBS-710456-EDirección estratégicaModels to monetizing news in the digital landscape which is real-time, searchable, sharable, multi-sourced, anytime, any screen were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and shared online? Were news aggregators riding on the backs of the new content generators? Or were they providing a new stream of audience directly to new sites which needed to create innovative models to monetize t...Desde 8,20 €