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Tesla in 2015
Applegate, Lynda M.; Peinado, Arnold B.Caso HBS-817081-EIniciativa emprendedoraGUIDESlines provides benchmark values of the key economic indicators identified in the GUIDES framework for both developed countries (the OECD) and fast-growing emerging markets (the BRINCS countries).Desde 8,20 €
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Tesla in 2015 (Spanish version)
Applegate, Lynda M.; Peinado, Arnold B.Caso HBS-819S30Iniciativa emprendedoraL'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United States, the product continues to lose money. The case presents qualitative market research data to enable students to diagnose the problem and develop an action plan. Includes color...Desde 8,20 €
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HGRM (B): Launching Hoxell, a New IT Venture
Applegate, Lynda M.; Piccoli, Gabriele; Peinado, Arnold B.Caso HBS-815057-EIniciativa emprendedoraDesde 5,74 €
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Movile: Building a Global Technology Company
Applegate, Lynda M.; Werker, Eric; Peinado, Arnold B.; Otazo, AndrewCaso HBS-716010-EEconomíaDesde 8,20 €
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Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Caso HBS-814078-EIniciativa emprendedoraDesde 5,74 €
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Experience! The Finger Lakes: The Groupon Partnership Decision
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Caso HBS-814010-EIniciativa emprendedoraIn 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were considering signing a deal with Groupon, the online coupon firm, to see if a Groupon deal would help the ExperienceFLX bring in new customers. While the prospect of marketing ExperienceFLX'...Desde 8,20 €