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Roots of Unreason, Sources of Power: The Social Entrepreneurs Who Are Changing the World
Elkington, John; Hartigan, PamelaCapítulo de Libro HBS-8029BC-EIniciativa emprendedoraThe authors argue that during periods of extraordinary volatility, disruption, and change, the best place to look for clues to tomorrow's revolutionary business models is at the fringes of the current dysfunctional system. In this chapter, readers meet a new generation of social and environmental entrepreneurs-"unreasonable" people who are pioneering future markets where most would see nightmarish risks. This chapter is excerpted from "The Power...Desde 8,20 €
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Creating Successful Business Models: Lessons from Social Entrepreneurship
Elkington, John; Hartigan, PamelaCapítulo de Libro HBS-8028BC-EIniciativa emprendedoraSocial and environmental entrepreneurs are learning to channel their convictions, boundless creativity, and ability to amass the necessary resources into building sustainable systems and structures that address the most pressing market failures of our time. In this chapter, the authors examine the three categories of business models that leading social enterprises seem to fall into, discussing the challenges and opportunities of each for mainstre...Desde 8,20 €