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Generation Health: A Pioneer in Genetics Benefit Management (A)
Higgins, Robert F.; Marrazzo, Jeffrey D.; Gordon, RachelCaso HBS-810007-EIniciativa emprendedoraGeneration Health, a pioneer in the new field of genetics benefit management, and newly formed company faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these negotiations, Lofberg must decide whether the time is right for such a strategic partner when Generation Health has only been founded for a year. At the same time, Lofberg must recruit for t...Desde 8,20 €
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The National Hockey League
Higgins, Robert F.; Masko, John; Weber, JamesCaso HBS-819036-EDirección estratégicaIn 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a careful balance between the needs of existing teams, and of parallel fan bases in the U.S. and Canada. Between two candidate expansion cities, Las Vegas, NV and Quebec, QC, Bettman wou...Desde 8,20 €