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Microsoft adCenter, Teaching Note
Coles, Peter A.; Edelman, BenjaminNota del Instructor HBS-908062-EDirección estratégicaTeaching Note for [908049].Desde 0,00 €
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Pricing and Partnership at Zillow, Inc., Teaching Note
Edelman, BenjaminNota del Instructor HBS-914043-EDirección estratégicaTeaching note for case 913021.Desde 0,00 €
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The Online Economy--Strategy and Entrepreneurship Course Architecture Note
Coles, Peter A.; Edelman, BenjaminCaso HBS-911069-ETecnologías de la informaciónThis note provides an overview of the Harvard Business School course "The Online Economy: Strategy and Entrepreneurship." It covers the framework for the course, key principles within each course module, and a synopsis of each case, along with the lessons the case is meant to convey.Desde 8,20 €
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCaso HBS-915S10Iniciativa emprendedoraSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Desde 8,20 €