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Reinventing Retail: ShopRunner's Network Bet, Teaching Note
Edelman, BenjaminNota del Instructor HBS-915023-EMarketingTeaching note for case 915002.Desde 0,00 €
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Mobilizing an Online Business, Teaching Note
Edelman, BenjaminNota del Instructor HBS-913062-ETeaching Note for 913061.Desde 0,00 €
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Optimization and Expansion at OpenTable, Teaching Note
Edelman, BenjaminNota del Instructor HBS-915013-EDirección estratégicaTeaching note for case 915003.Desde 0,00 €
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Ad Classification at Right Media
Edelman, BenjaminCaso HBS-909032-EServicios y operacionesRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Desde 8,20 €
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Attack of the Clones: Birchbox Defends Against Copycat Competitors
Coles, Peter A.; Edelman, BenjaminCaso HBS-912010-EDirección estratégicaBirchbox offers trial-sized beauty products delivered monthly by mail -- attracting rave reviews. Seeing the success of this model, numerous "copycat" clones seek to offer the same service. Many of these copycats focus on non-U.S. countries, but others are challenging Birchbox on its home territory. Can Birchbox defend its position? How?Desde 8,20 €
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Spontaneous Deregulation
Edelman, Benjamin; Geradin, DamienArtículo HBS-R1604F-EDirección estratégicaPlatform businesses such as Airbnb and Uber have risen to success partly by sidestepping laws and regulations that encumber their traditional competitors. Such rule flouting is what the authors call "spontaneous private deregulation," and it's happening in a growing number of industries. The authors explain that businesses are most vulnerable to spontaneous deregulation when certain conditions hold. One, for example, is when regulations are exces...Desde 8,20 €
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How to Launch Your Digital Platform
Edelman, BenjaminArtículo HBS-R1504H-EIniciativa emprendedoraThe ubiquity of internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest operating costs, and network effects protect their position once established--users rarely leave a vibrant platform. But these businesses also raise significant start-up challenges. Every...Desde 8,20 €