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Jujitsu and the Technologies of the Groundswell: Understanding Social Technologies and Turning Them to Your Advantage
Li, Charlene; Bernoff, JoshCapítulo de Libro HBS-8339BC-EYou probably know that the groundswell-the global phenomenon in which people use social media technologies to get the things they need from one another rather than from businesses and institutions-threatens to undermine the control on which many organizations are built. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff show how you can turn the groundswell to your advantage, much the way a jujitsu master turns the force ...Desde 8,20 €
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The Social Technographics Profile: Applying Social Media Demographics to Your Business Strategy
Li, Charlene; Bernoff, JoshCapítulo de Libro HBS-8340BC-EThe world is not completely flat: people in India don't use the same social networks as people in Germany. And people in Germany don't use the same social networks as people in the United States. But the fundamental emotions that drive people to the groundswell-the desire to connect, to create, to express opinions, and to help each other-are universal. To truly understand how social media users operate-and affect businesses-you need to dissect an...Desde 8,20 €