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Competitive Advantage: The Value Chain and Your P&L--Applying Michael Porter's Value Chain Framework to Your Business
Magretta, JoanCapítulo de Libro HBS-8890BC-EConocimiento y comunicaciónAccording to Michael Porter, competitive advantage is not about trouncing your rivals, it's about creating superior value--and doing so differently than they do. In this chapter, Porter's longtime editor and colleague Joan Magretta explains that when competitive advantage is properly understood in this way, it allows you to follow the precise link between the value you create, how you create it, and how you perform. The chapter thus introduces on...Desde 8,20 €
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Will She Fit In? (HBR Case Study and Commentary)
Magretta, Joan; Derbyshire, Gillian; D'Andrea, Anthony P.; Codinha, J. William; Kapor Klein, FreadaArtículo HBS-97208-ELiderazgo y Dirección de personasSusan Carter, a partner at a prestigious strategy consulting firm, is caught in a dilemma she never expected: her firm's most important client has made an unwanted sexual advance toward her. As a friend of Susan's observes afterward, "The easy part was saying no. The hard part will be picking up the pieces." Susan is a savvy, successful professional who has spent the 12 years since business school climbing the corporate ladder. But this event thr...Desde 8,20 €