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Nudging Hand Hygiene Compliance at the Brigham and Women's Hospital
Beshears, John; Luca, Michael; Martin, Alister; Lee, Simin GharibCaso HBS-918035-EDesde 8,20 €
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Airbnb (A)
Edelman, Benjamin; Luca, MichaelCaso HBS-912019-ETecnologías de la informaciónAfter widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system coul...Desde 8,20 €
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Algorithms Need Managers, Too
Luca, Michael; Kleinberg, Jon; Mullainathan, SendhilArtículo HBS-R1601H-ETecnologías de la informaciónAlgorithms tend to be myopic. They focus on the data at hand--which often pertains just to short-term outcomes. Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on maximizing click-throughs, sites quickly become choked with low-quality con...Desde 8,20 €