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What's Stifling the Creativity at CoolBurst? (HBR Case Study and Commentary)
Wetlaufer, Suzy; Barker, Paul; Kets de Vries, Manfred F.R.; Jones, Gareth; McFadzean, Elspeth; Amabile, Teresa M.Artículo HBS-97511-ELiderazgo y Dirección de personasThis fictitious case study explores the challenges facing CoolBurst, a Miami-based fruit-juice company. For over a decade, CoolBurst had ruled the market in the Southeast. Why, then, are its annual revenues stuck at $30 million, and why have profits been stagnant for four years straight? CoolBurst's new CEO, Luisa Reboredo, knows that the company's survival--and her own--depend on the answers. Reboredo has succeeded former utilitarian CEO Garth L...Desde 8,20 €