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Predicting Your Competitor's Reaction (Spanish version)
Coyne, Kevin P.; Horn, JohnArtículo HBS-R0904HDirección estratégicaWill the competitor react at all? Few strategic planners consider the possibility that a rival may not respond to a company's competitive move. Yet 17% of the companies surveyed by the authors did not react to a rival's major initiative. Some competitors may not detect a company's move, while others may not feel threatened by it or may simply be unable to coordinate a timely response. What options will the competitor actively consider? Most comp...Desde 8,20 €
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Predicting Your Competitor's Reaction
Coyne, Kevin P.; Horn, JohnArtículo HBS-R0904H-EDirección estratégicaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Understanding how competitors will respond to your actions should be a critical component of decision making. Few companies, however, incorporate such insights into their strategic decisions, in large part because most methods for obtaining them are complex and unr...Desde 8,20 €
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Surviving Your New CEO
Coyne, Kevin P.; Coyne, Edward J.Artículo HBS-R0705C-ELiderazgo y Dirección de personasThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Almost 50% of the largest American firms will have a new CEO within the next four years; your company could very well be next. Senior executives know that a CEO transition means they're in for a round of firings, organizational reshuffles, and other unwelcome caree...Desde 8,20 €
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Cómo sobrevivir a su nuevo CEO
Coyne, Kevin P.; Coyne, Edward J.Artículo HBS-R0705CLiderazgo y Dirección de personasEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Casi el 50% de las mayores empresas estadounidenses tendrá un nuevo director general en los próximos cuatro años; su empresa podría muy bien ser el siguiente. Los altos ejecutivos saben que una transición CEO significa que están...Desde 8,20 €
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Breakthrough Thinking from Inside the Box (Spanish version)
Coyne, Kevin P.; Clifford, Patricia Gorman; Dye, ReneeArtículo HBS-R0712EDirección estratégicaEach is something that adults loved as children and that was reproduced in an expensive form for grown-ups. Asking brainstorming participants to ponder how their childhood passions could be recast as adult offerings might generate some fabulous ideas for new products or services.Desde 8,20 €
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Breakthrough Thinking from Inside the Box
Coyne, Kevin P.; Clifford, Patricia Gorman; Dye, ReneeArtículo HBS-R0712E-EThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Companies often begin their search for great ideas either by encouraging wild, outside-the-box thinking or by conducting quantitative analysis of existing market and financial data and customer opinions. Those approaches can produce middling ideas at best, say Coyn...Desde 8,20 €
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When You've Got to Cut Costs--Now
Coyne, Kevin P.; Coyne, Shawn T.; Coyne, Edward J.Artículo HBS-R1005E-EServicios y operacionesYou've been ordered to reduce overhead by 10%, 20%, or even (wince) 30%. How do you do it? First, don't expect to reach your target with a single big idea; you'll need a combination of 10 or more separate actions. Second, match the kinds of opportunities you examine and implement to the degree of cost-reduction required. To cut 10%, use an incremental approach-for instance, reduce spending on department management, hold down pay increases, and re...Desde 8,20 €
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Cuando llega el momento de reducir costos
Coyne, Kevin P.; Coyne, Shawn T.; Coyne, Edward J.Artículo HBS-R1005EServicios y operacionesUsted ha recibido la orden de reducir los gastos generales en un 10%, 20%, o incluso (mueca de dolor) 30%. ¿Cómo lo haces? En primer lugar, no esperes a llegar a su destino con una sola gran idea; usted necesitará una combinación de 10 o más acciones separadas. En segundo lugar, haga coincidir los tipos de oportunidades de examinar y poner en práctica con el grado de reducción de costos requerida. Para cortar un 10%, utilizar un enfoque gradual, ...Desde 8,20 €