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Ghost in the Family Business (HBR Case Study and Commentary)
Miller, Warren D.; Boschwitz, Gerry; Boschwitz, Rudy; Whiteside, Mary F.; Mattos, Joe; Ward, John L.Artículo HBS-R00308-EIniciativa emprendedoraMac Monroe had grand plans for Georgia Building Supplies, the company he had started with a friend almost 50 years ago, selling construction materials wholesale to contractors. In the mid-1980s, Mac bought out his disgruntled partner's share of the company and put his oldest son, Mac Monroe IV, at the helm. It was all falling into place. But Mac Four, as his parents called him, died tragically in a car accident. The family and the company never r...Desde 8,20 €