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Found in Translation (Spanish version)
Nunes, Paul F.; Dull, StephenArtículo HBS-F0405BMarketingCompanies struggling to rejuvenate tired brands may want to look east. SoBe beverages, Nissan, and others are exploiting Westerners' fascination with products that are--or merely seem--Asian.Desde 8,20 €
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The Tourism Time Bomb (Spanish version)
Nunes, Paul F.; Spelman, MarkArtículo HBS-F0804AEconomíaThe number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies will profit by creating destinations. And all businesses will need to adopt strategies for claiming - or avoiding - prime turf.Desde 8,20 €
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The Tourism Time Bomb
Nunes, Paul F.; Spelman, MarkArtículo HBS-F0804A-EEconomíaThe number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies will profit by creating destinations. And all businesses will need to adopt strategies for claiming - or avoiding - prime turf.Desde 8,20 €
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Big-Bang Disruption
Downes, Larry; Nunes, Paul F.Artículo HBS-R1303B-EDirección estratégicaIn recent years a new--disquieting--form of disruptive innovation has emerged. It doesn't follow Clayton Christensen's classic model, entering the market as a cheap substitute to a high-end product and then gradually increasing in quality and moving up the customer chain. Instead, the innovation beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of "big bang" disruption can...Desde 8,20 €
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Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Artículo HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Desde 8,20 €
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Can Knockoffs Knock Out Your Business (HBR Case Study)
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810X-EMarketingFor teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R0810Z. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...Desde 8,20 €
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Can Knockoffs Knock Out Your Business? (HBR Case Study and Commentary)
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810A-EMarketingThis HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R0810X, and commentary-only, reprint R0810Z. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in tec...Desde 8,20 €
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Can Knockoffs Knock Out Your Business (Commentary for HBR Case Study)
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810Z-EMarketingFor teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is Reprint R0810X. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...Desde 8,20 €
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El caso HBR: Pueden las falsificaciones destruir su negocio
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810AMarketingEste estudio de caso HBR incluye tanto el caso y el comentario. Para la enseñanza de los propósitos, esta reimpresión también está disponible en otras dos versiones: estudio de caso de sólo, reimpresión R0810X, y el comentario de sólo, reimpresión R0810Z. Ruffin CEO Bill Bronson está en una misión. Las falsificaciones de los artes de la aventura de su compañía y la ropa están en aumento, y Bronson está empeñado en detener ellos. Se ha contratado ...Desde 8,20 €
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License to Overkill (HBR Case Study and Commentary)
Nunes, Paul F.; McCracken, Grant; Soden, Jack; Rothwell, Timothy; Griffith, BillArtículo HBS-R0212A-EMarketingSheldon Bloomfield, senior vice-president of character properties for Multi-Media Worldwide, has a hit with Baby Ruby. Originally a children's book character, Ruby has become the fastest growing kids' show on television. In fact, Bloomfield's starting to wonder whether Baby Ruby is his evergreen property--the one that will generate licensing income for years to come. Bloomfield has many offers on the table, including one from the nation's leading...Desde 8,20 €