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CRM Done Right (Spanish version)
Ledingham, Dianne; Rigby, Darrell K.Artículo HBS-R0411HMarketingstrong executive and business unit leadership, careful strategic planning, clear performance measures, and a coordinated program that combines organizational and process changes with the application of new technology.Desde 8,20 €
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The Agile C-Suite
Rigby, Darrell K.; Elk, Sarah; Berez, SteveArtículo HBS-R2003C-EIf a company wants to be fast on its feet, transform end-to-end customer experiences, and continuously outpace competitors, it needs more than lots of agile teams. A truly agile enterprise requires that the company's top officers--most, if not all, of theDesde 8,20 €
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Innovation in Turbulent Times
Rigby, Darrell K.; Gruver, Kara; Allen, JamesArtículo HBS-R0906J-EDuring a recession, when many companies face declining revenues and earnings, executives often conclude that innovation isn't so important after all. According to the authors, that's because it isn't integral to the workings of most organizations, so the creativity that leads to game-changing ideas is missing or stifled. Rigby, Gruver, and Allen, all partners at Bain & Company, point to the fashion industry as a model. Every season, successful fa...Desde 8,20 €