Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Harvard Business School's Sandra J. Sucher on the value of a book club for excutives (Spanish version)
Sucher, Sandra J.; Peebles, M. EllenArtículo HBS-F0801FLiderazgo y Dirección de personasWhen executives meet together to grapple with moral and ethical questions in literature, they end up applying their insights in practice. This Harvard Business School professor endorses book clubs as part of leadership development. To view a list of recommended texts for an executive book club, visit sucher.readings.hbr.orgDesde 8,20 €
-
Harvard Business School's Sandra J. Sucher on the value of a book club for excutives
Sucher, Sandra J.; Peebles, M. EllenArtículo HBS-F0801F-ELiderazgo y Dirección de personasWhen executives meet together to grapple with moral and ethical questions in literature, they end up applying their insights in practice. This Harvard Business School professor endorses book clubs as part of leadership development. To view a list of recommended texts for an executive book club, visit sucher.readings.hbr.orgDesde 8,20 €
-
And Now, a Word from Our Sponsor (HBR Case Study and Commentary) (Spanish version)
Gamgort, Bob; Nelson, Michelle R.; Thompson, Mozelle W.; Sheehan, Mike; Peebles, M. EllenArtículo HBS-R0310AMarketingBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due on the shelves in a couple of years, the drug company is looking for a dramatic sales increase. VP Laura Goldenberg knows she has to reach more consumers, but in an environment where people bombarded with advertising are using devices such as TiVo to skip ads, her job has suddenly taken on a new int...Desde 8,20 €
-
And Now, a Word from Our Sponsor (HBR Case Study and Commentary)
Gamgort, Bob; Nelson, Michelle R.; Thompson, Mozelle W.; Sheehan, Mike; Peebles, M. EllenArtículo HBS-R0310A-EMarketingBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due on the shelves in a couple of years, the drug company is looking for a dramatic sales increase. VP Laura Goldenberg knows she has to reach more consumers, but in an environment where people bombarded with advertising are using devices such as TiVo to skip ads, her job has suddenly taken on a new int...Desde 8,20 €
-
Into the Fray (HBR Case Study and Commentary)
Peebles, M. Ellen; Widmann, Nancy Clifford; Kopelan, Amy Dorn; Hassan, Fred; Cohen, Allan; Rhodes, Gary B.Artículo HBS-R0501A-ELiderazgo y Dirección de personasTalk of cost cutting and layoffs was already in the air in the New York offices of international beverage company Legrand SA. But now everyone is imagining the worst after the sudden and mysterious resignation of Lucien Beaumont, the company's president of U.S. operations. The rumors are flying fast and furious about what prompted his departure and, just as important, who will get Lucien's job. Michael Feldstein is confident that he's a top conte...Desde 8,20 €