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Supply Chain Challenges: Building Relationships (Spanish version)
Beth, Scott; Burt, David N.; Copacino, William; Gopal, Chris; Lee, Hau; Lynch, Robert Porter; Morris, Sandra; Kirby, JuliaArtículo HBS-R0307EServicios y operacionesSupply chain management is all about software and systems, right? Put in the best technology, sit back, and watch as your processes run smoothly and the savings roll in? Apparently not. When HBR convened a panel of leading thinkers in the field of supply chain management, technology was not top of mind. People and relationships were the dominant issues of the day. The opportunities and problems created by globalization, for example, are requiring...Desde 8,20 €
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Cost Center That Paid Its Way (HBR Case Study and Commentary)
Kirby, Julia; Logan, Dan; McKenney, Michael; Bennett, Jeffrey W.; Rice, MarkArtículo HBS-R0204A-EConocimiento y comunicaciónEric Palmer arrived at the top floor of Camden Robotics, a supplier of industrial automation tools, excited to tell CEO Tom O'Reilly about his latest win: a print ad account with a well-known local software maker. "You pulled in more business?" the boss responded. "It's really working out, then, isn't it?" Six months earlier, Palmer, the head of marketing communications at Camden, had been in a less optimistic mood as he'd walked into the executi...Desde 8,20 €