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Innovating for Cash (Spanish version)
Andrew, James P.; Sirkin, HaroldArtículo HBS-R0309EDespite companies' almost fanatical worship of innovation, most new products don't generate money. That's because executives don't realize that the approach they take to commercializing a new product is as important as the innovation itself. Different approaches can generate very different levels of profit. Companies tend to favor one of three different innovation approaches, each with its own investment profile, profitability pattern, risk profi...Desde 8,20 €
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Taking Action: Making Innovation Pay
Andrew, James P.; Sirkin, Harold L.; Butman, JohnCapítulo de Libro HBS-2830BC-EDirección estratégicaIf you are committed to improving your company's payback from innovation, this chapter provides some specific and practical steps you can take to get started on the journey.Desde 8,20 €
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Aligning: Fundamental to Achieving Payback
Andrew, James P.; Sirkin, Harold L.; Butman, JohnCapítulo de Libro HBS-2826BC-EDirección estratégicaThis chapter focuses on the importance of aligning the various organizational units, disciplines, activities, structures, and processes around driving innovation and creating payback.Desde 8,20 €
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Leading: Fundamental to Achieving Payback
Andrew, James P.; Sirkin, Harold L.; Butman, JohnCapítulo de Libro HBS-2827BC-EDirección estratégicaInnovation requires a unique type of leadership. In this chapter, the authors discuss the main areas in which the innovation leader must make key decisions in order to ensure payback.Desde 8,20 €
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Cash and Cash Traps: Making Innovation Pay
Andrew, James P.; Sirkin, Harold L.; Butman, JohnCapítulo de Libro HBS-2820BC-EDirección estratégicaThis chapter discusses the paramount importance of cash payback and the key factors that affect it, introducing a tool that helps executives visualize, discuss, analyze, improve, and set goals for payback.Desde 8,20 €
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Indirect Benefits of Innovation: Making Innovation Pay
Andrew, James P.; Sirkin, Harold L.; Butman, JohnCapítulo de Libro HBS-2821BC-EDirección estratégicaPayback from innovation means cash, but innovation also delivers other noncash benefits that can be valuable when they have the potential to lead to cash with some certainty. This chapter examines these benefits.Desde 8,20 €
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Orchestrator: Choosing the Optimal Business Model for Innovation
Andrew, James P.; Sirkin, Harold L.; Butman, JohnCapítulo de Libro HBS-2824BC-EDirección estratégicaThe choice of business model can have a dramatic effect on a company's ability to successfully achieve payback with a new product or service. This chapter examines the popular model of innovation collaboration or orchestration, in which risk and payback are shared among partners.Desde 8,20 €
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Overview: Making Innovation Pay
Andrew, James P.; Sirkin, Harold L.; Butman, JohnCapítulo de Libro HBS-2819BC-EDirección estratégicaFor almost every company, the greatest challenge of innovation is not a lack of ideas but rather, successfully managing innovation so that it delivers the required payback, or return on the company's investment of money, time, and people. This chapter introduces the concept of payback and summarizes three innovation business models and what it takes to align and lead for payback.Desde 8,20 €
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Integrator: Choosing the Optimal Business Model for Innovation
Andrew, James P.; Sirkin, Harold L.; Butman, JohnCapítulo de Libro HBS-2822BC-EDirección estratégicaThe choice of business model can have a dramatic effect on a company's ability to successfully achieve payback with a new product or service. In this chapter, the authors look at companies that have chosen integration, "doing it all themselves" in order to retain maximum control over the innovation process and to keep the majority of the payback.Desde 8,20 €
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Licensor: Choosing the Optimal Business Model for Innovation
Andrew, James P.; Sirkin, Harold L.; Butman, JohnCapítulo de Libro HBS-2825BC-EDirección estratégicaThe choice of business model can have a dramatic effect on a company's ability to successfully achieve payback with a new product or service. This chapter shows how more and more companies are choosing licensing to achieve payback on their ideas and intellectual assets without having to make an investment in commercialization or realization.Desde 8,20 €