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Transformation Through Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37-EDirección estratégica, Innovación y cambio, Servicios y operacionesDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully.Desde 15,00 €
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Transforma tu empresa con el Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37Dirección estratégica, Innovación y cambio, Servicios y operacionesTransformar la empresa requiere un enfoque de dirección que permita el cambio ordenado. El design thinking puede jugar un papel imprescindible en este proceso.Desde 15,00 €
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Leading Organic Growth: Module Caselets
Liedtka, Jeanne M.; King, Andrew; Carr, SeanCaso DARDEN-BP-0541-EGobierno corporativoThis is a series of 12 short caselets profiling individual growth leaders that - used in conjunction with “Business Model Innovation: A Process Model” (UVA-BP-0538) - will help students evaluate business situations for innovation opportunities. The course module focuses on enhancing the ability of students to identify and implement organic growth initiatives in mature organizations. An instructor teaching note accompanies the caselets series that...Desde 8,20 €
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Ten Tools for Design Thinking
Liedtka, Jeanne M.; Ogilvie, TimothyNota técnica DARDEN-BP-0550-EGobierno corporativoThis technical note is part of a course module that focuses on teaching design-thinking skills and 10 tools to identify and implement innovation and growth opportunities. It can be taught to MBA, undergraduate, or executive groups. The note and its accompanying teaching note includes an explanation of why design thinking is a useful addition to a business curriculum, an outline for a 15-session course, a description of the 10 design tools taught,...Desde 8,20 €
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Bystander Intervention: USA Gymnastics and Beyond (B)
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Santos, GraceCaso DARDEN-E-0483-EÉtica empresarial y Responsabilidad Social CorporativaThis partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson reported team doctor Larry Nassar to USA Gymnastics leadership for his abuse of young athletes. It turned out that many others had tried to report Nassar for various instances of inappropriate behavior and abuse over the years, but coaches, trainers, adm...Desde 5,74 €
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Designing Learning Launches
Liedtka, Jeanne M.; Hess, Edward D.Nota técnica DARDEN-BP-0529-EGobierno corporativoThis note lays out in detail a technique, the learning launch, for generating increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and improving (or abandoning) a new business idea quickly and inexpensively. Although the process involves selling a new product or service to a customer or group of customers, a learning launch is not a traditional new-product rollout. Instead, it is a...Desde 8,20 €
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Business Model Innovation: A Process Model
Liedtka, Jeanne M.; Meyer, AngelaNota técnica DARDEN-BP-0538-EGobierno corporativoWhat is business model innovation? A business model is much more than a description of a particular product or service. In addition to describing the offering itself, it lays out the value proposition behind it (i.e., how it creates value for a defined set of customers). It also describes the capabilities and resources needed to execute that value proposition and how the organization will generate profits from doing so. The key stages of business...Desde 8,20 €
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Strategic Conversations at Suncorp Commercial Insurance (A)
Liedtka, Jeanne M.Caso DARDEN-S-0159-EDirección estratégicaThe “Strategic Conversations at Suncorp Commercial Insurance” case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strategy consultant 2nd Road, to build an aligned and committed workforce following a difficult merger with a rival insurer, Promina Group. The A case outlines both the process used, which features the widely participative “strategic conversation” developed...Desde 8,20 €
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Leading Innovation at Kelvingrove (A)
Liedtka, Jeanne M.; Salzman, RandyCaso DARDEN-S-0162-EDirección estratégicaThis case series explores the leadership story of director Mark O’Neill as he oversees a major innovation initiative at Kelvingrove, Scotland’s most visited museum. The A case describes his background, philosophy, and the actions he takes over a period of more than a decade to win the support of both staff and funders for the innovation. The B case examines the reaction of the public and art critics. O’Neill arrives at Kelvingrove to find an inst...Desde 8,20 €
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Design Thinking in Action (C): Experimentation in Action at South Western Railway
Liedtka, Jeanne M.Caso DARDEN-S-0379-EDirección estratégicaThis third case in the series that begins with “Design Thinking in Action (A): South Western Railway” (UVA-S-0377) describes two waves of experimentation undertaken by UK railway operator South Western Railway (SWR) and its design-consultancy partner, David Kester & Associates (DK&A), during the deliver stage of their joint project to improve customer experience at SWR. They had followed a classic design thinking methodology, discovering customer...Desde 5,74 €