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It Will Need to Be the Most Amazing Thing Humankind Has Ever Done
Gates, Bill; Ignatius, AdiArtículo HBS-R2102K-ELiderazgo y Dirección de personasrising temperatures, the disappearance of ecosystems, disastrous crop failures, economic pain, and massive loss of life.Desde 8,20 €
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How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo's CEO
Nooyi, Indra; Ignatius, AdiArtículo HBS-R1509F-EDirección estratégicaPepsiCo's CEO Indra Nooyi believes that each PepsiCo product must engage customers so directly and personally that they fall in love with it. So in 2012 she hired renowned designer Mauro Porcini as PepsiCo's first chief design officer. What Nooyi calls "design thinking" now informs nearly everything the company does, from product creation, to the look on the shelf, to how consumers interact with a product after they buy it. HBR Editor in Chief Ad...Desde 8,20 €
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"I'm Not Talking About This to Win a Popularity Contest": An Interview with BlackRock CEO Larry Fink
Fink, Larry; Ignatius, AdiArtículo HBS-R1511H-EOne of the most powerful players in global finance, Larry Fink also stands out for his desire to change the very system that made him who he is. He has frequently spoken out about the perils of short-term thinking, especially on Wall Street, and in April 2015 he sent a letter to the world's leading CEOs urging them to ignore their activist shareholders and focus instead on the long-term health of their companies. In this interview with HBR's edit...Desde 8,20 €
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Shaking Things Up at Coca-Cola
Kent, Muhtar; Ignatius, AdiArtículo HBS-R1110F-EWhen Muhtar Kent took the helm at Coke, in 2008, he had two top priorities: to establish a long-term vision and to restore growth in North America. The vision called for doubling Coke's business in 10 years-something "not for the fainthearted," Kent says, "but clearly doable." In this edited interview he talks about the role of social media (Coke has 33 million Facebook fans), which today get 20% of the company's total media spend; the importance...Desde 8,20 €
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"Above All, Acknowledge the Pain"
Sandberg, Sheryl K.; Grant, Adam; Ignatius, AdiArtículo HBS-R1703L-ESheryl Sandberg's life seemed ideal--she had a great job, a best-selling book, a loving family. But in the spring of 2015, her husband was felled by a cardiac condition while the couple was vacationing in Mexico. Struggling to regain her footing after his death, she reached out to her friend Adam Grant, a Wharton professor and author, to explore what research tells us about resilience. That led to their collaboration on the newly published book "...Desde 8,20 €
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The HBR Interview: eBay CEO John Donahoe
Donahoe, John; Ignatius, AdiArtículo HBS-R1103G-EJohn Donahoe took over for Meg Whitman, eBay's celebrated longtime CEO, just under three years ago. The core business was slipping, and eBay's acquisition of Skype had gone wrong. The challenge facing him was how to keep the company strong despite enormous changes in consumer behavior. He talks about capitalizing on mobile technology-eBay's iPhone application, "by far the largest m-commerce application in the world," went from $600 million in vol...Desde 8,20 €
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"Businesses Exist to Deliver Value to Society."
Frazier, Kenneth; Ignatius, AdiArtículo HBS-R1802E-ELiderazgo y Dirección de personasOne of only a handful of African-American CEOs in the Fortune 500, Frazier gained widespread attention when he withdrew from President Trump's business advisory council after the events of August 2017 in Charlottesville, Virginia. He says, "I didn't see this as a political issue. It's an issue that goes to our fundamental values as a country." Frazier grew up in the inner city, in a household that valued education highly. He was fortunate, he say...Desde 8,20 €
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"We Need People to Lean into the Future"
McMillon, Doug; Ignatius, AdiArtículo HBS-R1702F-EFor years, Walmart's unrivaled customer research capabilities helped it dominate retailing. Then along came the internet, and Walmart suddenly found itself playing catchup to e-commerce pioneers like Amazon. In 2014 the board appointed Doug McMillon as CEO and gave him an imperative: Bring Walmart into the future--without sacrificing its longtime strengths. McMillon, who began his career unloading trucks at a neighborhood Walmart, respects tradit...Desde 8,20 €
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Cómo eBay desarrolló una cultura de la experimentación
Donahoe, John; Ignatius, AdiArtículo HBS-R1103GConocimiento y comunicaciónJohn Donahoe se hizo cargo de Meg Whitman, CEO de eBay desde hace mucho tiempo célebre, hace poco menos de tres años. La actividad principal se deslizaba, y la adquisición de Skype de eBay tenía mal se ha ido. El reto frente a él era cómo mantener la empresa fuerte a pesar de enormes cambios en el comportamiento del consumidor. Habla de la capitalización de la tecnología de eBay aplicación móvil de iPhone "con mucho, el más grande de aplicaciones...Desde 8,20 €
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Tecnología, tradición y el ratón Mickey
Iger, Robert A.; Ignatius, AdiArtículo HBS-R1107JConocimiento y comunicaciónBob Iger, CEO de Disney se convirtió en 2005, después de una áspera cinco años para la compañía que incluía un intento de toma de control hostil, una revuelta de accionistas, y una batalla con dos prominentes miembros de la junta. En su agenda estaba terminando la guerra interna y recuperar el entusiasmo y la admiración de los empleados. También necesitaba para ayudar a la tecnología see empresa como una oportunidad más que una amenaza y para log...Desde 8,20 €