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"Don't Try to Protect the Past"
Rometty, Ginni; Ignatius, AdiArtículo HBS-R1704K-EGinni Rometty has spent 36 years at IBM, where she now serves as president, CEO, and chairman of the board. She is on a protracted mission to reinvent the company as a cloud-based "solutions" business. That transformation involves moving into areas that have higher value and shedding ones that don't. IBM's new businesses around cloud, data, and security account for almost $34 billion in revenue. They're growing by more than 13% a year and constit...Desde 8,20 €
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"Managers Don't Have All the Answers"
Dimon, Jamie; Ignatius, AdiArtículo HBS-R1804K-EDimon has been at the helm of JPMorgan Chase, the biggest bank in the United States, for more than 12 years. A straight-talking guy from Queens (albeit a billionaire with an MBA from Harvard Business School), he has led the bank on a steady path of growth, having weathered both the 2008 financial crisis and the "London Whale" trading scandal. Dimon calls that latter episode "the stupidest and most embarrassing situation I have ever been a part of...Desde 8,20 €
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The HBR Interview: Starbucks CEO Howard Schultz
Schultz, Howard; Ignatius, AdiArtículo HBS-R1007K-ELiderazgo y Dirección de personasTwo years ago Starbucks ran into trouble, and Schultz was called on to serve a second time as its CEO. In this edited interview, he talks about the effects of the financial crisis on Starbucks's sales, the surge of competition, the blogosphere, and retaining authenticity in spite of growth. Schultz calls values, culture, and Starbucks's reservoir of trust with its employees "the only assets we have as a company." He saw preserving and enhancing t...Desde 8,20 €
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Captain Planet
Polman, Paul; Ignatius, AdiArtículo HBS-R1206H-EDirección estratégicaWhen Polman became CEO of the Anglo-Dutch multinational Unilever, in January 2009, it was his first time in the role of chief executive. That doesn't appear to have inhibited him: Since then he has transformed Unilever into one of the world's most innovative corporations. In addition to abolishing earnings guidance and quarterly reporting (on day one as CEO), he launched a plan to double corporate revenue by 2020 while simultaneously reducing the...Desde 8,20 €
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Technology, Tradition, and the Mouse
Iger, Robert A.; Ignatius, AdiArtículo HBS-R1107J-EBob Iger became Disney's CEO in 2005, following a rough five years for the company that included a hostile takeover attempt, a shareholder revolt, and a battle with two prominent board members. High on his agenda was ending the internal warfare and winning back employees' enthusiasm and admiration. He also needed to help the company see technology as an opportunity rather than a threat and to strike the right balance between tradition and innovat...Desde 8,20 €
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"Making the Car a Mobile, Connected Workspace"
Ghosn, Carlos; Ignatius, AdiArtículo HBS-R1610J-EDirección estratégicaCarlos Ghosn's official title is CEO and chairman of the Renault-Nissan Alliance, but he's more colorfully known as "Le Cost Killer" and "Mr. Fix-It." He earned those nicknames by rescuing first Renault and then Nissan back in the 1990s. Now he's hoping for yet another turnaround--at struggling Mitsubishi, where Nissan recently acquired a controlling share. A Brazilian-born Lebanese-Frenchman, Ghosn deftly handles the challenges of managing compa...Desde 8,20 €