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Financial Impact of Nuclear Power Plants: FirstEnergy and Davis-Besse
Allen, Brandt R.; Simko, Paul J.; Cross, TomCaso DARDEN-C-2232-EContabilidad y controlIn March 2002, during a scheduled refueling outage, workers at FirstEnergy's Davis-Besse nuclear power plant found a football-sized hole in the reactor head caused by boric acid corrosion. Redundant shielding prevented any radiation leakage, but FirstEnergy projected the outage would last two to three months and cost from $15 million to $30 million. Instead, the outage lasted 26 months and cost $588.9 million. Students will learn the financial i...Desde 8,20 €
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Eagle Industries: Office Supplies Sourcing - Teaching Note
Cross, TomNota del Instructor DARDEN-OM-1181TN-EServicios y operacionesTeaching note for product OM-1181Desde 0,00 €
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The F/A-18 F404 Engine: Getting Lean (A) and (B) - Teaching Note
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffNota del Instructor DARDEN-C-2268TN-EContabilidad y controlTeaching note for product C-2268Desde 0,00 €
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The Evolution of Selling
Cross, TomNota técnica DARDEN-M-0811-EMarketingAppropriate for marketing classes. This note follows the evolution of selling starting with the skills set forth by Dale Carnigie in the 1950s through the 1970s followed by consultive selling in the 1980s and 1990s and the value-added selling of the 21st century.Desde 8,20 €
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Role Plays-MiniCase Simulations-Interpersonal Relations
Cross, TomCaso DARDEN-OB-0917-ELiderazgo y Dirección de personasIn this case, there are six short scenarios depicting a leader who needs to function in the role of mentor or coach to a junior employee. Students are assigned scenarios and engage in role play with a class mate. Each two-member team is assigned one mini-simulation with one member of the team simulating the employee and the other simulating the manager.Desde 8,20 €
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Navy Marine Corps Intranet (NMCI): 2007 Update
Cross, TomCaso DARDEN-C-2270-EContabilidad y controlIn 2007 it was six years since NMCI had been launched as the largest intranet system ever with more than 650,000 users. This update provides a summary of the problems and issues raised by GAO in its December 2006 report, "DoD Needs to Ensure That Navy Marine Corps Intranet Program Is Meeting Goals and Satisfying Customers." For background, see Babson case BEE SP0805.Desde 8,20 €
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCaso DARDEN-BP-0524-EGobierno corporativoThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Desde 8,20 €
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This Office Is Jinxed (B)
Cross, TomCaso DARDEN-OB-0926-ELiderazgo y Dirección de personasThe pricing task force organized by Tom Jordan in the (A) case, UVA-OB-0925, recognized the opportunity to adopt a new price strategy and become the price leader. It decides to use ABC SKU categorization to manage pricing. Many executives in his office-products company thought it was an insane strategy and would destroy the business. But within six months, the company met its profit objective, every competitor matched the higher prices, and the c...Desde 5,74 €
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Terminal High Altitude Area Defense (THAAD): Five Failures and Counting (A)
Cross, TomCaso DARDEN-OM-1185-EServicios y operacionesTHAAD was a kinetic-energy weapon designed to protect the United States against enemy missile attack. But after $3.2 billion had been spent, the program was deemed a failure, as all five of the initial tests had missed the targets. This case is about how a strategic sourcing project ran into trouble and what options could be pursued to rescue the project, given the multiple stakeholders involved. The (B) case presents what actually happened.Desde 8,20 €
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Smoke and Mirrors (A)
Cross, TomCaso DARDEN-OB-0948-ELiderazgo y Dirección de personasThe CEO of Exhaust Tech, the worldwide leader in exhaust systems, has directed the newly appointed head of marketing to advertise and market a new product that is less expensive to manufacture but has no real consumer benefits other than the lifetime guarantee that no longer offers any competitive differentiation. The head of marketing prefers another product and feels he is being pressured into inventing something out of nothing to launch this n...Desde 8,20 €