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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCaso DARDEN-BP-0524-EGobierno corporativoThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Desde 8,20 €
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The F/A-18 F404 Engine: Getting Lean (A)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCaso DARDEN-C-2268-EContabilidad y controlThe U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore Power Plants Division (F404 engine maintenance) was a real mess. Not-Ready-For-Issue parts were everywhere. Division thru-put was poor, there were 30 F/A-18 aircraft with bare firewalls (no engines), the maintenance crews were working 12-hour days, manning was at 61% of authorized levels, reenlistment rates were an abysmal 50%, and crew morale was lousy. The Officer-in-Charge of...Desde 8,20 €
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The F/A-18 F404 Engine: Getting Lean (A) and (B) - Teaching Note
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffNota del Instructor DARDEN-C-2268TN-EContabilidad y controlTeaching note for product C-2268Desde 0,00 €
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The F/A-18 F404 Engine: Getting Lean (B)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCaso DARDEN-C-2269-EContabilidad y controlAfter the successful implementation of Lean manufacturing concepts at U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore, particularly with regard to the maintenance processes for the F404 engine on the F/A-18 Hornet, these concepts have become the standard by which production across all AIMDs are measured. Now assigned to NAVAIR, the person responsible for these changes is eager to apply the lessons of AIMD Lemoore across the entir...Desde 5,74 €
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A Rush to Failure (HBR Case Study)
Cross, TomArtículo HBS-R1104X-EServicios y operacionesWhen a set of giant robotic arms developed for the International Space Station breaks down during a crisis, project manager Samantha Van Sant finds herself in the hot seat. Did her team compromise quality by pushing the contractors too hard on speed? How can she prevent future mishaps-should the arrangement with the contractors be renegotiated to include different incentives or more safeguards? Gary L. Moe, a director of McKinsey's Business Techn...Desde 8,20 €
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A Rush to Failure (Commentary for HBR Case Study)
Cross, TomArtículo HBS-R1104Z-EServicios y operacionesWhen a set of giant robotic arms developed for the International Space Station breaks down during a crisis, project manager Samantha Van Sant finds herself in the hot seat. Did her team compromise quality by pushing the contractors too hard on speed? How can she prevent future mishaps-should the arrangement with the contractors be renegotiated to include different incentives or more safeguards? Gary L. Moe, a director of McKinsey's Business Techn...Desde 8,20 €
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The Evolution of Selling
Cross, TomNota técnica DARDEN-M-0811-EMarketingAppropriate for marketing classes. This note follows the evolution of selling starting with the skills set forth by Dale Carnigie in the 1950s through the 1970s followed by consultive selling in the 1980s and 1990s and the value-added selling of the 21st century.Desde 8,20 €
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Leading and Managing Change in Contracting and Acquisition
Cross, Tom; Davies, GregoryCaso DARDEN-OM-1478-EServicios y operacionesThe Chief of Contracting for the Combined Joint Task Force-Horn of Africa (CJTF-HOA) responsible for all U.S. Department of Defense (DoD) contracting in 12 African nations has reviewed the results of several audits and inspections, including his own, on the state of DoD contracting in expeditionary environments. The reports are anything but encouraging. It is clear that the contracting operations at CJTF-HOA are on the verge of system and operati...Desde 8,20 €
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Nuclear-Powered Aircraft Carrier Life-Cycle Cost Analysis
Cross, Tom; Sack, Robert J.; Pottinger, JeffCaso DARDEN-C-2282-EContabilidad y controlIn 1996, to find ways to reduce operating costs as well as the costs of future acquisitions, the Navy began to assess various design concepts for a new class of aircraft carriers and to analyze life-cycle costs, not just the acquisition costs, as life-cycle cost implications were complex and would significantly impact current and future budgets. The acquisition decisions for the next-generation aircraft carrier, CVX, would largely be determined o...Desde 8,20 €
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Navy Marine Corps Intranet (NMCI): 2007 Update
Cross, TomCaso DARDEN-C-2270-EContabilidad y controlIn 2007 it was six years since NMCI had been launched as the largest intranet system ever with more than 650,000 users. This update provides a summary of the problems and issues raised by GAO in its December 2006 report, "DoD Needs to Ensure That Navy Marine Corps Intranet Program Is Meeting Goals and Satisfying Customers." For background, see Babson case BEE SP0805.Desde 8,20 €