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WeWork in 2021: The Next Chapter
Siegel, Robert; Strabo, JackCaso SGSB-SM350-EDirección estratégicaThis case details the journey of Sandeep Mathrani as he took over as CEO of WeWork, a flexible space provider, in the aftermath of the company’s attempted IPO. To execute his turnaround plan, Mathrani must navigate a global pandemic, execute layoffs, rebuild the company’s reputation, renegotiate contracts with landlords, and rebuild trust with members and employees. Further, Mathrani must consider how to navigate a post-pandemic world as the le...Desde 8,20 €
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Glassdoor: The Fundraising Journey (A)
Siegel, Robert; Orleans, AmadeusCaso SGSB-E673A-EIniciativa emprendedoraFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Desde 8,20 €
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Cinnamon: New Product Introduction
Siegel, Robert; Mirabile, DominicCaso SGSB-SM357-EDirección estratégicaThis case explores the introduction of a new product that targets both new and existing segments of the investment management services market. Cinnamon, a discretionary investment management app, was founded in the United Kingdom in 2011. With the help of the team’s first product manager, Maria Pasquale (GSB ’11), Cinnamon navigated the new product introduction process: identifying unmet needs, developing value hypotheses, building a minimum vi...Desde 8,20 €
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Glassdoor: The Fundraising Journey (B)
Siegel, Robert; Orleans, AmadeusCaso SGSB-E673B-EIniciativa emprendedoraFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Desde 5,74 €
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Roblox: The Path to Going Public
Beyer, Anne; Siegel, Robert; Bekele, GelilaCaso SGSB-E795-EIniciativa emprendedoraThe leadership team of Roblox was contemplating a public offering in December 2020. Roblox was an online video game platform that offered developers a platform for building new games and a global social network for publishing and hosting online games. Roblox had filed its S-1 prospectus with the SEC, and registered to go public on the New York Stock Exchange (NYSE) with the ticker symbol “RBLX.” However, at the last minute, a series of market ev...Desde 8,20 €
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Michelin Group: Embracing Culture While Adapting to Change
Siegel, Robert; Hornblower, JocelynCaso SGSB-SM315-EDirección estratégicaSM-315 Michelin Group is told from the perspective of Florent Menegaux, COO of Michelin, and other senior leaders at the company. Michelin had recently undergone a company wide reorganization, and Menegaux was tasked with how to maintain the company’s relevance and competitiveness in a changing global marketplace, particularly as customer needs and expectations around service were becoming more specific and demanding. Given that Michelin was a ...Desde 8,20 €