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ServiceNow: Workflow Platform Driving Rapid Organic Growth
Siegel, Robert; Goldberg, Amir; Mirabile, DominicCaso SGSB-E771-EIniciativa emprendedoraThis case follows the organic growth story of ServiceNow, a workflow platform serving enterprise customers. ServiceNow found product-market fit in streamlining workflows for IT service management. It later evolved its product, engineering, and go-to-market organizations to expand first into adjacencies within IT and then into additional domains such as HR, customer service, and others. The case charts ServiceNow’s path of organic growth towar...Desde 8,20 €
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CrowdStrike: On a Mission to Protect
Siegel, Robert; Montgomery, LucyCaso SGSB-SM353-EDirección estratégicaGeorge Kurtz founded CrowdStrike in 2011 to bring next-generation cybersecurity products to the marketplace. CrowdStrike used artificial intelligence to train its detection agent on evolving threats. This approach was revolutionary in an industry that had previously been fighting against previously detected and catalogued threats. CrowdStrike grew quickly, with impressive financial metrics. The company went public in 2019, and continued to evolv...Desde 8,20 €
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Boubyan Bank: Driving Digital Banking in the Middle East
Barnett, William; Siegel, Robert; AlJasem, LailaCaso SGSB-SM338-EDirección estratégicaBoubyan Bank in 2009 was Kuwait’s smallest bank, with 10 branches located in commercial areas—and an increasing number of non-performing loans as the fallout from the 2008 global financial crisis continued. The case study tracks what happened following the bank’s acquisition by the National Bank of Kuwait, a conventional bank that looked to bring in an Islamic bank to service customers who needed products and services structured to adhere to prin...Desde 8,20 €
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CircleUp in 2019: Investing in the Future
Siegel, Robert; Kavanaugh, BlakeCaso SGSB-E694-EIniciativa emprendedoraCircleUp was founded in 2012 as a marketplace that matched accredited investors to emerging consumer packaged goods companies. A tool that the team developed early-on to reduce the friction involved in finding and evaluating new companies, Helio, gradually become very accurate in predicting the growth trajectory of early-stage companies. Ryan Caldbeck, co-founder and CEO of CircleUp, decided in 2018 to shut down the marketplace and focus the com...Desde 8,20 €