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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCaso SGSB-SM308-EDirección estratégicaAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Desde 8,20 €
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCaso SGSB-SM308 Spanish VersionDirección estratégicaAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Desde 8,20 €
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Majid Al Futtain in 2019: Driving Digital Transformation in a Physical World
Siegel, Robert; Hubbard, NickCaso SGSB-SM326-EDirección estratégicaMajid Al Futtaim, a retail and entertainment conglomerate based in the United Arab Emirates, undergoes a digital transformation under CEO Alain Bejjani in response to disruption in its four core industries: retail, hospitality, food/beverage and grocery, and entertainment. As a regional leader in these brick-and-mortar industries, Majid Al Futtaim must learn to compete with a variety of digitally native e-commerce, homesharing, food delivery, and...Desde 8,20 €
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Klöckner: Operations During Transformation
Siegel, Robert; Scott, MitchelCaso SGSB-E-721-EIniciativa emprendedoraThe Eyewitness Surveillance II case tells the story of Rush Arnold and RT McCloy, friends who met while studying at Wharton, who raise a search fund under the name Channelstone Partners. In the fall of 2010, after having spent two-thirds of their search fund capital and reviewed over 200 companies, they came across Eyewitness Surveillance, a company specializing in the use of video technology to protect the assets of car dealerships. Eyewitnes...Desde 8,20 €
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Tender
Siegel, Robert; Mansfield, ImogenCaso SGSB-E752-EIniciativa emprendedoraThe Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.Desde 8,20 €
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23andMe: A Virtuous Loop
Siegel, Robert; Conn, JeffreyCaso SGSB-E688-EIniciativa emprendedoraThis case describes 23andMe CEO and cofounder Anne Wojcicki’s founding story and her recent attempts to scale the company’s direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.Desde 8,20 €
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Aeris Communications
Siegel, Robert; Strabo, JackCaso SGSB-E751-EIniciativa emprendedoraThis case details the challenges faced by Marc Jones as the CEO of Aeris Communications (Aeris), a privately owned software company that provided Internet of Things (IoT) networks and services to automotive, fleet, and health care customers. In the case, Jones leads Aeris through a major industry transformation and considers how best to drive continued innovation and growth while navigating increasingly complicated “coopetition” with customers a...Desde 8,20 €
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LiveRamp in 2020
Siegel, Robert; Strabo, JackCaso SGSB-E741-EIniciativa emprendedoraThe LiveRamp in 2020 case follows the story of Anneka Gupta as she rises from one of LiveRamp’s first product managers to president and head of products and platforms, responsible for overseeing the company’s product, engineering, marketing, and general and administrative functions.Desde 8,20 €
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Glassdoor: The Fundraising Journey (A)
Siegel, Robert; Orleans, AmadeusCaso SGSB-E673A-EIniciativa emprendedoraFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Desde 8,20 €
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Wikimedia Foundation in 2018
Siegel, Robert; Seibert, PeterCaso SGSB-E652-EIniciativa emprendedoraThis case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of knowledge, and building and managing web ecosystems.Desde 8,20 €